Everybody is talking about credit crunch and many already started feeling its effects. Media all over the world shouting the news about unemployment, crushing businesses, financial market failures, etc. Therefore many had to step up their game and had to rethink their marketing strategies to survive. Looking good, professional and up-to-date has never been as crucial as it is now.
Businesses have been investing in headshots for a while now as they recognise the need to look professional.
What is a Corporate Headshot?
For those who do not know what a Headshot is: “A headshot is a 10 x 8 (inches) image and is very similar to a portrait or a ‘mug shot’. 10 x 8 is a measurement and the size of an image. It commonly includes head & shoulders, and focuses on the face of the person”.
Corporate Headshot is somewhat similar to Actors Headshot but it is done in colour and has to look more natural, showing a person as they are. Men usually are wearing suits and women are dressed smart in an office-like manner.
Corporate Headshot should provide a glimpse into the person’s character and reflect friendly, trustworthy and approachable personality.
Many business professionals and businesses use headshots for: Annual reports, Corporate catalogues and advertising, Company publications and websites, Corporate PR (on and offline), Press Releases, Online catalogue/shop/website, Corporate brochures, Mail Order Catalogues, Marketing Literature and advertisements, Product Packaging.
Headshots are becoming more important in the business world. Latest developments on the market suggest that many corporate employers nowadays are asking their potential employees to submit their Headshots when they are applying for a job.
Therefore turning to the industry professional corporate photographers is important. It is true, as we all know that quality matters! Invest in quality and get a better chance of success by attracting more attention of your potential employers and customers.
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